I must admit it has been quite a long time since I last posted anything on here, but I am back after the summer with this new post, all about London Fashion Week Festival! I first learned about this event early this year, but unfortunately missed out on attending in February. However, upon realising that there was another coming up in September I jumped at the opportunity, and even better got 25% off my tickets!
So, what is London Fashion Week Festival?
It is a four day event that follows the official London Fashion Week, which doesn’t allow public entry. It gives you the opportunity to shop a curated range of designer products at industry insider prices, and as well as this there are opportunities to view catwalk shows and attend talks by important people within the industry. Hosted at The Store Studios, it is a way for the public to obtain a closer look at the inner workings of the fashion industry. I chose to purchase Silver tickets, but others were available: bronze, gold and luxe. In addition to gaining entry into the event, my ticket also got me a free tote bag designed by Mother of Pearl and entry to a catwalk show. I also purchased a ticket that ensured I got to sit front row! This in itself was a really amazing experience, and a perfect way to spend time at my first ever fashion show. You could either choose to watch a show by a designer (for example Bora Asku and Fyodor Golan) or one exploring the trends for autumn/winter 2017, and so I chose the trend show.
The show was divided into three sections, each pertaining to a certain trend: That Seventies Show, Suiting and Dazzle. I was really excited when I first heard about them because they are trends that I am really liking this year, and the looks did not disappoint! Styled by Julia Brenard, who has worked for major clients such as British Vogue, Harper’s Bazaar and celebs such as Poppy Delevinge and Suki Waterhouse, it was also presented by TV host and creative director Darren Kennedy. The atmosphere was utterly electric, and I definitely got plenty of style inspiration!
Now on to the important part: shopping! The event was filled with hundreds of stalls, many of which belonged to smaller high-end brands that otherwise you might not be aware of. There were several familiar faces, such as Rosie Fortescue and Millie Mackintosh from Made in Chelsea, and as well as the vast selection of discounted designer wares there were also more familiar brands on sale. Accessorize had a stall showing their new vintage jewellery range, which was absolutely stunning! The pieces looked as if they were straight out of a thrift shop, not dissimilar to the chunky, ornate rings that can be seen in many of the Gucci runway shows with a celestial twist. River Island also had a pop up celebrating their latest unisex fashion collaboration with Ashish. If I had the money to do so I definitely would have splurged on a lot of things, but I settled on buying myself a pale blue lambswool scarf from Burberry, perfect for the colder months ahead. I got it for £69, an incredible discount from its recommended retail price. There were also plenty of freebies along the way, such as the Mother of Pearl tote bag that I mentioned earlier, exclusive postcards from River Island/Ashish and a free copy of the latest issue of ELLE magazine. The one thing I wish I had done was attend one of the talks on offer, but when the tickets only allow you a narrow slot to shop and watch the show it would have been quite difficult for me to fit one in.
Overall, I would definitely say that attending LFWF was a worthwhile experience, and everyone was incredibly friendly and the atmosphere was amazing. The runway show was definitely a highlight for me, and sitting front row was absolutely worth the extra money when it makes you feel so special. I can’t recommend the event enough, and you should definitely take a look if you’re interested in an insider’s look at the fashion industry.
Thanks for reading!